Public Records Check
- Registration-Based Wisconsin doesn't license roofing contractors; instead it requires a statewide contractor registration. We treat this check as met rather than penalise it, but we haven't independently verified this company's registration - confirm it directly with the state before hiring.
- Registered Corporation Upward Exteriors's registered name carries a corporate suffix (LLC or Inc), but we have not matched it to a filing on the Wisconsin Secretary of State. You can confirm how the business is registered, and its current status, directly with the Wisconsin Secretary of State.
- Business Address Upward Exteriors's listed address at 1950 S Casaloma Dr STE B, Appleton, WI 54914 appears to be a business address. This means the company operates from a real, locatable address rather than a mailbox or PO box, which can make it easier to reach them or resolve issues. Many roofers legitimately work from a home address, so this doesn't speak to the quality of their work, license, or insurance.
- 0 Credentials Our automated search didn't find a manufacturer certification for Upward Exteriors. Many reputable roofers aren't certified by any manufacturer, often by choice, so this isn't a sign of a problem. If a manufacturer-backed warranty matters to you, ask the contractor which certifications they carry.
- Excellent Ratings Across the platforms we identified for Upward Exteriors (Google, the Better Business Bureau), the blended average is 4.8 out of 5, which we label Excellent. This is a plain average of public customer ratings, not a RooferWatch score. A high average reflects past customers' experiences, not a guarantee of yours, so read the underlying reviews and weigh them yourself.
We verified 4/5 public records for Upward Exteriors. The more of a company's record you can check, the more informed your hiring decision.
Contact Info
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Phone
This is either a business landline or VoIP number (not a mobile number).(920) 879-2731
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Primary Address
1950 S Casaloma Dr Ste B, Appleton, WI 54914
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Owner Email
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Website
upwardexteriors.com
- Socials
Company Description
Upward Exteriors is a roofing and gutter contractor serving the Fox Valley region of Wisconsin, including Appleton, Neenah, Menasha, Kimberly, Green Bay, and surrounding communities across Outagamie, Winnebago, Brown, Calumet, Fond du Lac, Waupaca, Shawano, Manitowoc, Kewaunee, and Door counties. The company offers roof repair, roof replacement, new roof installation, roof inspection, and storm damage repair using asphalt shingle, metal, and flat or low-slope roofing systems. Services also include seamless gutter installation, gutter repair, gutter guards, downspout installation, gutter cleaning and maintenance, soffit installation and repair, fascia replacement, and aluminum fascia wrapping. The company emphasizes documentation of roof conditions through photo reports and measurements, guidance on insurance claims for storm damage, and evaluation of roofing assembly components including decking, flashing, ventilation, ice-and-water protection, and drainage.
Services Offered
- Roof RepairFixing localized damage such as leaks, missing shingles, damaged flashing, or deteriorated sections without replacing the entire roof.
- Roof ReplacementRemoving an old or failing roof system and installing a new one, typically when repairs are no longer cost-effective.
- New Roof InstallationInstalling a complete new roof system on a structure that currently lacks one or needs full replacement.
- Roof InspectionA professional examination of the roof's condition, identifying damage, wear, leaks, and remaining lifespan to guide maintenance or replacement decisions.
- Storm Damage RepairEmergency repairs to roofs damaged by wind, hail, falling trees, or severe weather, often covered by homeowner insurance.
- Asphalt Shingle RoofingInstallation of asphalt-based shingles, the most common residential roofing material, available in various colors and styles.
- Metal RoofingInstallation of durable metal panels or standing seam roofing, which resists weather, lasts 40-70 years, and works well in snowy or coastal areas.
- Flat & Low-Slope RoofingRoofing systems for nearly flat or gently sloped roofs, typically using membranes or coatings to manage water drainage.
- Seamless GuttersCustom-formed aluminum or steel gutters made on-site to fit a home's dimensions, eliminating seams that can leak.
- Gutter RepairFixing leaks, reattaching loose sections, replacing damaged gutters, or realigning gutters to ensure proper water drainage away from the foundation.
- Gutter GuardsProtective covers installed over gutters to prevent leaves and debris from clogging while allowing water through.
- Gutter Cleaning & MaintenanceRemoval of leaves and debris from gutters and downspouts, plus inspection and minor repairs to ensure proper water drainage.
- DownspoutsVertical pipes that direct rainwater from gutters down and away from the foundation to prevent water damage and erosion.
- Soffit InstallationInstalling or replacing the underside panels of roof overhangs to improve ventilation and protect against weather.
- Soffit RepairFixing or replacing the underside panels of roof overhangs to prevent pest entry and weather damage.
- Fascia ReplacementInstallation of new fascia boards along roof edges to protect the underlying structure and improve the roofline appearance.
- Aluminum Fascia WrappingCovering existing wood fascia boards with aluminum trim to protect against rot, weather damage, and extend the life of the board underneath.
Company Info
- Lead-Safe (RRP)
- N/A
- Company Name
- Upward Exteriors LLC
- Entity Type
- Limited Liability Company (LLC)
- Address Type
- Commercial
- Multi-State Company
- No
- Website Age
- 2.3 years old
Inspections and Violations
U.S. Department of Labor dataReviews and Reputation
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Avg. Rating
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BBB A
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Google
Reviewers consistently report positive experiences with Upward Exteriors across roofing, gutter, and related exterior work. Several customers describe the owner Bryan and his team as professional, honest, and responsive, with multiple reviewers noting transparent pricing and fair estimates. Customers report quality materials and workmanship, with attention to detail and thorough inspections mentioned by several reviewers. Many describe quick turnaround times and timely completion, with crews cleaning up thoroughly after jobs. Reviewers appreciate the team's communication throughout projects and willingness to address unexpected issues. Several customers mention competitive pricing compared to other estimates and note satisfaction with results months after completion. A few reviewers specifically praise the company's identification of problems other contractors missed.
Review Signals Over Time
By sheer volume of Google reviews (a measure of how much feedback a firm has gathered) Upward Exteriors ranks 5th of the 12 roofers we track in Appleton, ahead of about 55% of them. Over the past year it has pulled in 30 reviews - the most recent last month - for a rate of roughly 3.4 reviews per month, which is faster than approximately 60% of the other Appleton roofers. Its 5.0-star average rating sits right at the Appleton median of 5.0 stars. The owner responds to 0% of reviews, which is in line with the typical Appleton roofer’s rate of 0%.
