Public Records Check
- Registration-Based Wisconsin doesn't license roofing contractors; instead it requires a statewide contractor registration. We treat this check as met rather than penalise it, but we haven't independently verified this company's registration - confirm it directly with the state before hiring.
- Missing Corporation Our automated search didn't find a registered business entity for Smart Roofing and Sheet Metal with the Wisconsin Secretary of State. That doesn't mean the company isn't legitimate. Many roofers operate legally as sole proprietorships, which don't require registration, and a registered business can be filed under a different name, formed in another state, or created too recently for us to match. To confirm how the business is structured, ask the contractor or search the Wisconsin Secretary of State directly.
- Unverified Address Smart Roofing and Sheet Metal's listed address at 4985 S Sunny Slope Rd, New Berlin, WI 53151 appears to be a unconfirmed address. A roofer using a mailbox isn't necessarily a problem, but it can make the company harder to reach or hold accountable. To reach them in person, ask the contractor for a physical address or confirm one directly.
- 1 Credential Smart Roofing and Sheet Metal holds these manufacturer certifications: CertainTeed SELECT ShingleMaster. These show the company met a manufacturer's program requirements and may offer manufacturer-backed warranties, but they aren't independent quality audits. You can confirm current status with the manufacturer.
- Excellent Ratings Across the platforms we identified for Smart Roofing and Sheet Metal (Google, Yelp, the Better Business Bureau, CertainTeed), the blended average is 4.9 out of 5, which we label Excellent. This is a plain average of public customer ratings, not a RooferWatch score. A high average reflects past customers' experiences, not a guarantee of yours, so read the underlying reviews and weigh them yourself.
We verified 3/5 public records for Smart Roofing and Sheet Metal. The more of a company's record you can check, the more informed your hiring decision.
Contact Info
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Phone
This is either a business landline or VoIP number (not a mobile number).(414) 529-9549
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Primary Address
4985 S Sunny Slope Rd, New Berlin, WI 53151
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Alternate Address
4985 S Sunnyslope Rd, New Berlin, WI 53151
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Owner Email
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Website
smartroofingandsheetmetal.com
- Socials
Company Description
Smart Roofing and Sheet Metal has served the greater Milwaukee area since 1950, operating as a family-owned company performing work in-house. The company installs asphalt shingles, rubber roofing, and metal roofing systems, including standing-seam metal roofing manufactured on-site to custom lengths, colors, and gauges. Smart Roofing is a certified installer through CertainTeed, GAF, and Owens Corning, and holds Shingle Master certification. Services include residential and commercial roofing, roof repair, gutter and downspout installation, metal roofing, siding installation, solar installation, smart windows, chimney services, and insulation services. The company offers a ten-year workmanship warranty called SMART10 and provides financing options with approval in under fifteen minutes. It serves Brookfield, Milwaukee, Muskego, New Berlin, Oconomowoc, Hartland, Delafield, Pewaukee, and Waukesha County.
Services Offered
- Residential Roofing InstallationInstallation of new roofing systems on residential homes using shingles, metal, tile, or other materials.
- Commercial Roofing InstallationInstallation of new roofing systems on commercial buildings, including flat or low-slope roofs using materials like TPO, EPDM, or metal.
- Metal Roofing InstallationInstalling metal panels or standing-seam roofing systems, offering longevity and weather resistance for residential or commercial properties.
- Asphalt Shingle InstallationLaying asphalt shingles as the primary roofing material, the most common choice for residential roofs due to cost and durability.
- Rubber Roofing InstallationInstallation of synthetic rubber membrane roofing, typically EPDM, for flat or low-slope roofs that offers durability and weather resistance.
- Standing-Seam Metal RoofingInstallation of metal roofing with vertical seams that are mechanically fastened or welded, providing superior weather protection and longevity.
- Roof RepairFixing localized damage such as leaks, missing shingles, damaged flashing, or deteriorated sections without replacing the entire roof.
- Insurance Wind or Hail ClaimsAssistance filing and processing insurance claims for roof or exterior damage caused by severe weather, including documentation and contractor coordination with insurers.
- Gutter InstallationSetting up gutters and downspouts to channel water away from the roof and foundation, preventing water damage and erosion.
- Gutter GuardsProtective covers installed over gutters to prevent leaves and debris from clogging while allowing water through.
- Downspout InstallationPlacement of drainage pipes that direct water from gutters away from the foundation, preventing water damage and erosion.
- Siding InstallationInstalling new exterior wall cladding made of vinyl, fiber cement, wood, or metal to protect the home and improve curb appeal.
- Solar InstallationInstallation of solar panel systems on roofs to generate electricity and reduce energy costs.
- Smart Windows InstallationInstallation of windows with integrated technology features such as automated operation, energy monitoring, or remote control capabilities.
- Chimney ServicesCleaning, inspecting, repairing, and maintaining chimneys to ensure safe operation and prevent fire hazards or water leaks.
- Insulation ServicesInstallation or upgrade of attic and roof insulation to improve energy efficiency and temperature control.
- Soffit and FasciaInstalling or replacing the horizontal boards under eaves and vertical trim along the roofline to protect rafters and improve appearance.
- Roof FinancingOffering of payment plans or financing options to help property owners spread the cost of roof repairs or replacement over time.
Credentials
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CertainTeed SELECT ShingleMaster
CertainTeed SELECT ShingleMaster is CertainTeed's top contractor designation, held by roughly the top 1% of roofing contractors, and it requires two or more crew members certified through CertainTeed's hands-on Shingle… Read more
Company Info
- Lead-Safe (RRP)
- N/A
- Entity Type
- Sole Proprietorship
- Address Type
- Unverified
- Multi-State Company
- No
- Website Age
- 13.6 years old
Inspections and Violations
U.S. Department of Labor data-
Jun 25, 2020 SOUTH MILWAUKEE, WI Insp #344806955
- Serious Roofing on low-slope roofs - fall protection 1926.501(b)(10) $836
Reviews and Reputation
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Avg. Rating
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BBB A+
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Google
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Yelp
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CertainTeed
Reviewers consistently report positive experiences with Smart Roofing's service quality and professionalism. Several customers describe Dale Smart and his crew as professional, friendly, and efficient, completing projects quickly - including full roof replacements in one day. Multiple reviewers praise the company's competitive pricing, thorough cleanup (including metal detector searches for nails), and quality workmanship. Customers report good communication and responsiveness, with one reviewer noting the owner worked on a Saturday to expedite their project. Some customers mention hiring the company repeatedly after initial positive experiences. One reviewer was impressed by observing the crew's coordination on a neighbor's house before hiring them. However, one reviewer reported that the owner provided a quote but never followed up despite a follow-up email, speculating the roof may have been declined due to its slope.
Review Signals Over Time
By sheer volume of Google reviews (a measure of how much feedback a firm has gathered) Smart Roofing and Sheet Metal ranks 15th of the 83 roofers we track across Wisconsin, ahead of about 83% of them. Over the past year it has pulled in 30 reviews - the most recent this month - for a rate of roughly 9.8 reviews per month, which is faster than approximately 83% of the other Wisconsin roofers. Its 5.0-star average rating sits just above the Wisconsin median of 4.9 stars. The owner responds to 100% of reviews, which is above the typical Wisconsin roofer’s rate of 7%.
